About Us - Japanspecialist
About us
Who We Are
Japanspecialist is a global travel agency part of the JTB Corporation. With decades of Japan-focused expertise and a deep love for its culture, we offer authentic and unforgettable tours for all types of travellers. We guarantee a 360° approach, creating one-of-a-kind tailor-made experiences covering flights, accommodation, guided tours, excursions, and other bespoke arrangements. As an official Japan Rail Pass distributor, we also give you access to the unparalleled Japanese railway system.
Our Mission and Vision
Our vision is to be the most trusted Japan travel brand globally, pioneering new ways to bring people and cultures together through personalized, meaningful, and transformative travel experiences.
As part of JTB, we deliver highly personalized and immersive Japan travel experiences, combining decades of expertise, exclusive local partnerships, and a global presence. Our mission is to help travellers experience Japan in a way that feels authentic, deeply personal, and truly unforgettable.

Part of the JTB Corporation
Japanspecialist is part of the JTB Corporation, one of the most prominent travel companies in the world. Founded in Japan in 1912, JTB has since grown into a global leader in the tourism industry, employing over 18,500 people in 35 countries.
For over a century, the JTB Group has been a driving force in promoting economic sustainability through tourism, rooted in its historical role as a pioneer in showcasing Japan's culture to the world. Today, with international collaborations and a commitment to sustainable tourism, JTB stands as a catalyst for transformative change in the global travel and tourism sector.
Our Story
- 1970
- The first Japanspecialist office opens in Paris under the JTB brand.
- 1980
- The Denmark office opens under the name ‘Japanspecialisten’.
- 1989
- The Italy office opens under the JTB brand.
- 2004
- The Hungary office opens under the name ‘Japánspecialista’.
- 2008
- The Spain office opens under the JTB brand.
- 2010
- The Netherlands office opens under the JTB brand.
- 2021
- Japanspecialist launches as a unified brand in all existing markets.
- Our new global website goes live, serving English-speaking travellers worldwide.
- 2022
- Brand new Japanspecialist websites are launched in six European markets.
- 2024
- Expansion into Sweden and Norway, consolidating our Nordic presence.
- 2025
- Further expansion into Germany, Switzerland, and Austria.
- markets served in Europe
- 12
- dedicated employees
- 60+
- clients served
- 100,000+
- trusted partners in Japan
- 1000+
- years of expertise
- 50+
Contact & Partnerships
Interested in collaborating with us? Whether you're a travel provider, a media partner, or a business looking to engage with Japan’s tourism industry, we’d love to connect. We welcome strategic partnerships that align with our vision of delivering extraordinary travel experiences. Visit our Partner With Us page to explore opportunities.