About us
Who we are
Japanspecialist is a global travel agency and proud member of the JTB Corporation. Bringing together decades of local expertise under one unified global brand, we combine deep cultural knowledge with international reach.
With a profound love for Japan and its traditions, we design authentic and unforgettable journeys for all types of travellers. Our 360° approach ensures one-of-a-kind, tailor-made experiences covering flights, accommodation, guided tours, excursions, and bespoke arrangements. As an official Japan Rail Pass distributor, we also provide access to Japan's unparalleled railway system.
Our mission and vision
Our vision is to be the most trusted Japan travel brand globally, pioneering new ways to bring people and cultures together through personalized, meaningful, and transformative travel experiences.
As part of the JTB Corporation and strengthened by our unified global presence, we deliver highly personalized and immersive Japan journeys. By combining decades of expertise, exclusive local partnerships, and international collaboration, our mission is to help travellers experience Japan in a way that feels authentic, deeply personal, and truly unforgettable.
Part of the JTB Corporation
Japanspecialist is part of the JTB Corporation, one of the most prominent travel companies in the world. Founded in Japan in 1912, JTB has grown into a global leader in the tourism industry, employing over 18,500 people in 35 countries.
For more than a century, the JTB Group has played a pioneering role in showcasing Japan’s culture to the world while promoting economic sustainability through tourism. Today, through global collaboration and a strong commitment to responsible travel, JTB continues to shape the future of international tourism: a legacy that strengthens every Japanspecialist journey.
Our story
- 1970
- The first Japanspecialist office opens in Paris under the JTB brand.
- 1980
- The Denmark office opens under the name ‘Japanspecialisten’.
- 1982
- The German office opens under the JTB brand.
- 1989
- The Italy office opens under the JTB brand.
- 1990
- The Sweden office opens under the JTB brand.
- The Norway office opens under the name 'Japanspecialisten'.
- 2004
- The Hungary office opens under the name 'Japánspecialista'.
- 2008
- The Spain office opens under the JTB brand.
- 2010
- The Netherlands office opens under the JTB brand.
- 2021
- Japanspecialist launches as a unified brand across all existing markets.
- Our new global website goes live, serving English-speaking travellers worldwide.
- 2022
- Brand new Japanspecialist websites are launched in six European markets.
- 2024
- Expansion into Sweden and Norway, consolidating our Nordic presence.
- 2025
- Further expansion into Germany, Switzerland, and Austria.
- markets served in Europe
- 12
- dedicated employees
- 80+
- clients served
- 100,000+
- trusted partners in Japan
- 1,000+
- years of expertise
- 50+
Contact & partnerships
Interested in collaborating with us? Whether you're a travel provider, a media partner, or a business looking to engage with Japan’s tourism industry, we’d love to connect. We welcome strategic partnerships that align with our vision of delivering extraordinary travel experiences. Visit our Partner With Us page to explore opportunities.